It’s a fact we learn in kindergarten that humans have five senses: sight, smell, taste, hear, and touch. Each of these senses helps us perceive and understand the world around us- our senses are the things that tell us what’s real and what’s not. That’s important because you want to know what you can count on, what’s got your back. One thing you can believe in is the ground beneath your feet. Wouldn’t you like an investment that’s as solid as that earth? What could you invest in that will provide you with that same sense of security?

Well, why not try investing in that very land? Owning property is a great investment for a lot of reasons, but one big one that many investors swear by is the fact that real estate is real. Think of stocks, bonds, and mutual funds. Those types of investments are intangible. You can’t touch the numbers that represent them, they’re just ideas. 

A piece of property, on the other hand, is a real, existing thing. Even if the economy were to take a nosedive, an investor who’d put their money in real estate would still have something to show for their investment. The land isn’t going anywhere! The amount of space on Earth isn’t changing. It’s not getting any smaller, or any bigger.

Think about what that means. Real estate is a market that has a fixed supply, so there’ll never be too much of it. If anything, there would be too little- since everyone on the planet needs a place to live, as the population grows the demand for real estate and especially rental properties grows with it. So, you’ve got something that’s not going to go anywhere, that everybody not only wants but needs. Sounds like a pretty good deal, right?

It sounds that way because it is. Real estate is a great investment, not least because it’s a real thing. Once someone’s invested in it, they can rest easy knowing that they’ve invested in something that isn’t going to disappear. Real estate is, both literally and figuratively, a “solid” investment.